ACOM340_Chapter12

Howscaredisscaredenough

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Unformatted text preview: bers of the public are not uniform in their perceptions Some feel anxiety and some do not understand the fuss Health communication practitioners must not belittle or ignore diverse perspectives Communicating About Health, Third Edition, du Pré Copyright © 2010 by Oxford University Press, Inc. How Scared Is Scared Enough? Difficult to know what fear is productive and what is disabling Rational fear of horrible outcomes is healthy and motivational Communicating About Health, Third Edition, du Pré Copyright © 2010 by Oxford University Press, Inc. In the Heat of the Moment Various lessons learned in chapter Crisis communication looks easier on paper than it feels in reality Health communicators have difficult time with speed; what is typically done in weeks or months (research, planning, pretesting) needs to be done in hours Cool­headed commitment to safety can be even more difficult at actual site of emergency Communicating About Health, Third Edition, du Pré Copyright © 2010 by Oxford University Press, Inc. Lessons learned from Ground Zero Beware of overly optimistic risk assessments Understand different information needs...
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