ACOM340_Chapter12

Lessons crisisisamatterofperception

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Unformatted text preview: Health, Third Edition, du Pré Copyright © 2010 by Oxford University Press, Inc. Became immediate national concern Biggest challenge was managing uncertainty Information was sometimes incomplete and inaccurate Some reporters turned to untrustworthy and self­serving sources CDC communication staff organized into teams Another challenge was to identify and prepare spokespersons Some political leaders not informed of scientific details; tried to comfort audiences rather than inform them Communicating About Health, Third Edition, du Pré Copyright © 2010 by Oxford University Press, Inc. Lessons Crisis is a matter of perception Even if you don’t specialize in crisis management, learn as much as you can about it and be prepared to take part Even in midst of crisis, don’t be afraid to restructure system if helps you respond to stakeholders more effectively Show genuine compassion Speaking with many voices is sometimes okay Don’t go it alone Don’t overlook “forgotten publics” Communicating About Health, Third Edition, du Pré Copyright © 2010 by Oxford University Press, Inc. Avian Flu (H5N1; bird flu) First documented case in Hong Kong in 1997 Some 65% of people who get it die Resurfaced in 2003, killing millions of birds and affecting some humans By 2007, more than 350 human cases were diagnosed and 23...
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