IBUS articles: Swedish way

appeals to families who would have gone to mcdonalds

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Unformatted text preview: inds a Niche By Adapting to Indonesian Ways - acquired by Japan - 10 years ago, young people in Indonesia gathered at street- side good stalls called warung to hang out and gossip - the franchise’s strategy has been to blend a small supermarket with inexpensive ready made food and seating - the world’s most populous Muslim country - Sixty- five percent of the franchise’s customers are younger than 30, and to reach them, it relies on another defining feature in Indonesia: a love of social networking. - Appeals to families who would have gone to mcdonalds - Generally doing nothing : Nongkrong - Han...
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This document was uploaded on 02/24/2014 for the course IBUS 311 at Binghamton.

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