IBUS articles: Swedish way

IBUS articles: Swedish way - Time to Close Wal Mart stores...

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Time to Close Wal-Mart stores? Analysts Think So Yale Grad Trusts in Bank of Baghdad to Help Deliver Returns Understated or Bling? Cultures Clash Over the Volvo Sedans - Safe,’solid’and’understated’in’a’Swedish’way - A’culture’clash’between’Volvos’European’ management’and’Zheijiang’Geely’ Holding’Group’Co.,’the’brands’owner.’ à ’ implications’for’corporate’china ’ § 2010’ à ’ Volvo’was’acquired’by’geely’holding’group § new’owner’wants’to’make’Volvo’more’flashy’&’“top’of’the’line”’ competing’with’BMW’&’Mercedes.’Want’to’tak e’away’the’ “sober’look”’of’Volvo ’ § china’=’middle’income’country § car’=’symbol’of’social’status § emerging’markets’want’to’show’off’their’acheivements § 1.3’billion’ppl’in’china - By’taking’on’established’luxury’brands’such’as’BMW,’Dailer±s’Mercedes’ -’ Benz’&’Audi ’ - “Volvo’will’never’compete’in’that’segment’where’customers’are’expecting’to’ have’v13’or’v8’engines.’Volvos’are’4’cylinder’and’6’cylinder’engine’cars”’ -’ manager’at’Volvo’(Hakan’Samuelsson).’“showing’off’has’never’been’part’of’ the’Volvo’brand” ’
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IBUS articles: Swedish way - Time to Close Wal Mart stores...

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