IBUS articles: Swedish way

That shift started in many countries years ago but

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Unformatted text preview: cylinder engine cars” - manager at Volvo (Hakan Samuelsson). “showing off has never been part of the Volvo brand” - Samuelsson and his product strategy chief Lex Kerssemakers insist Volvo should stick to its Scandinavian roots, in part because Chinese consumers are changing and no longer seek to flaunt their status through owning a german luxury car. “That shift started in many countries years ago but now you also it in China” – Kerresmakers 7- Eleven F...
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This document was uploaded on 02/24/2014 for the course IBUS 311 at Binghamton.

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