IBUS articles: Swedish way

Want to take away the sober look of volvo china middle

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Unformatted text preview: s acquired by geely holding group §༊ new owner wants to make Volvo more flashy & “top of the line” competing with BMW & Mercedes. Want to take away the “sober look” of Volvo §༊ china = middle income country §༊ car = symbol of social status §༊ emerging markets want to show off their acheivements §༊ 1.3 billion ppl in china - By taking on established luxury brands such as BMW, Dailer’s Mercedes - Benz & Audi - “Volvo will never compete in that segment where customers are expecting to have v13 or v8 engines. Volvos are 4 cylinder and 6...
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This document was uploaded on 02/24/2014 for the course IBUS 311 at Binghamton.

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