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Unformatted text preview: growing literary genre; in addition to Carl Karcher’s, I relied on Ray Kroc’s Grinding It Out; James W. McLamore,
The Burger King: Jim McLamore and the Building of an Empire (New York: McGraw-Hill, 1998); Tom Monaghan, with Robert Anderson,
Pizza Tiger (New York: Random House, 1986); Colonel Harland Sanders, Life As I Have Known It Has Been “Finger Lickin’ Good” (Carol
Stream, Ill.: Creation House, 1974); R. David Thomas, Dave’s Way: A New Approach to Old-Fashioned Success (New York: G. P. Putnam’s
Sons, 1991). Richard J. Mc-Donald, one of the founders of the chain with that name, contributed the foreword to Ronald J. McDonald’s
interesting book, The Complete Hamburger: The History of America’s Favorite Sandwich (New York: Birch Lane Press, 1997). I learned a
great deal from two other books that have similar themes and many evocative photographs: Jeffrey Tennyson, Hamburger Heaven: The
Illustrated History of the Hamburger (New York: Hyperion, 1993); and Michael Karl Witzel, The American Drive-In: History and Folklore of
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08