Fast Food Nation

Fast Food Nation

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Unformatted text preview: the Perfect Fry,” Wall Street Journal, January 16, 2001 a “K minus” program: For the details and the rationale of “K minus,” see Richard Martin, “Taco Bell Accelerates ‘Value’ Exploration,” Nation’s Restaurant News, November 18, 1991; Ronald Henkoff, “Service is Everybody’s Business,” Fortune, June 27, 1994; and Tim Durnford, “Redefining Value: For Whom the Taco Bell Tolls,” Cornell Hotel & Restaurant Quarterly, June 1997. fell by 9 percent in the fourth quarter: Cited in Chuck Hutchcraft, “Off the Mark,” Restaurants and Institutions, May 1, 2001. 281 “We are not doing a great job”: Quoted in Jennifer Ordonez, “Taco Bell Chief Has New Tactic: Be Like Wendy’s,” Wall Street Journal, February 23, 2001. doubts on Wall Street: For pessimistic views of McDonald’s financial prospects, see Ken Kurson, “Supersize Dread: McDonald’s Future is Smelling Worse Than Its Restaurants,” Esquire, April 1, 2001, and Alby Gallun, “McDonald’s Mid-life Crisis,” C...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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