Fast Food Nation

1 percent of swedish cattle cited in swedish

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Unformatted text preview: Reuters, July 26, 1990. “global realization”: Quoted in “Blue Chip Blues,” Economist, September 26, 1998. Within the next decade: See “Some Things Old, Some Things New,” Franchising World, November–December 1999. earns the majority of its profits: See “The McDonald’s Corporation 1999 Annual Report”; Charlene C. Price, “The U.S. Foodservice Industry Looks Abroad,” U SDA Food Review, May–August 1996. the most widely recognized brand in the world: See “McDonald’s wins top spot in global brand ratings,” Brand Strategy, November 22, 1996. “McWorld”: See Benjamin R. Barber, “Jihad vs. McWorld,” Atlantic Monthly, March 1992. when McDonald’s opened its first restaurant in Turkey: See Gulsun Bilgen-Konuray, “Turkey — Franchising Market,” Industry Sector Analysis, U.S. Foreign and Commercial Service, U.S. State Department, August 24, 1999. 230 “Americana and the promise of modernization”: Watson, Golden Arches East, p. 41. earning $200,000 in a single week during Ramadan: Cited in Bill McDowall, “The Global Market Challenge,” Restaurants & Institutions, November 1, 1994. In Brazil, McDonald’s has become: See “McDonald’s Employs 33,000 in Brazil,” AP, August 1, 1999. “Sorry, No McDonald’s”: Quot...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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