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Unformatted text preview: , “Selling Our Schools,” Houston Chronicle, August 10, 1997.
53 “You’ve reached Grapevine-Colleyville”: Quoted in G. Chambers Williams III, “Fliers May Be Seeing Ads on Roofs of GrapevineColleyville Schools,” Fort Worth Star-Telegram, March 4, 1997.
Dan DeRose tells reporters: See “The Art of the Deal,” Food Management, February 1998.
“In Kansas City they were getting 67 cents a kid”: Quoted in Constance L. Hays, “Today’s Lesson: Soda Rights,” New York Times, May 21,
“There are critics to penicillin”: Quoted in Tracy Correa, “Campus Market: Corporate America Is Coming to Fresno-Area Schools with Ads
That Target Children and Their Parents,” Fresno Bee, November 9, 1998.
Thus far, DeRose has been responsible for: Voice mail from Dan DeRose.
control 90.3 percent of the U.S. market: Cited in G. Pascal Zachary, “Let’s Play Oligopoly! Why Giants Like Having Other Giants Around,”
Wall Street Journal, March 8, 1999.
53 about fifty-six gallons per person: Cited in Greg W. Prince, “The Year of Living Dangerously,” Beverage World, March 15, 2000.
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08