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Unformatted text preview: research for this book, I also benefited from the hard work of others. In these notes I’ve
tried to give credit to the many people whose writing and research helped mine. Robert L. Emerson’s The New Economics of Fast Food (New
York: Van Nostrand Reinhold, 1990) offers a fine overview of the business. Though many of its statistics are out of date, the book’s analysis of
relative labor, marketing, and franchising costs remains useful. Fast Food: Roadside Restaurants in the Automobile Age, by John A. Jakle and
Keith A. Sculle (Baltimore: John Hopkins University Press, 1999), is less concerned with the workings of the industry than with its impact on
the American landscape and “sense of place.” McDonald’s has played a central role in the creation of this industry, and half a dozen books
about the company provide a broad perspective of its impact on the world. Ray Kroc’s memoir with Robert Anderson, Grinding It Out: The
Making of McDonald’s (New York: St. Martin’s Paperbacks, 1987) conveys the sensibility of its charism...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08