Fast Food Nation

52 discover your own river of revenue quoted in

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Unformatted text preview: Pizza Baron’s Offer Is One It Can Refuse,” Orange County Business Journal, September 20, 1993; David J. Jefferson, “Fast Food Firm Ousts Karcher as Chairman,” Wall Street Journal, October 4, 1993; Jim Gardner, “Foley-Karcher: Tentative Team in Control of CKE,” Orange County Business Journal, December 20, 1993; Richard Martin, “Carl N. Karcher: CKE’s Founder Reflects on His Past, Looks Toward His Future,” Nation’s Restaurant News, August 3, 1998. 2. Your Trusted Friends For the story of Ray Kroc, I relied mainly on his memoir, Grinding It Out; Max Boas and Steven Chain, Big Mac, and John Love, Behind the Arches. My visit to the Ray A. Kroc museum provided many useful insights into the man. Steven Watts’s The Magic Kingdom: Walt Disney and the American Way of Life (Boston: Houghton Mifflin, 1997), is by far the best biography of Disney, drawing extensively upon material from the Disney archive and interviews with Disney’s associates. Although I disagree with some of Watt...
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