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The parking lot at the McNichols Arena is jammed. The event has been sold out for days. Men and women leave their cars and walk
briskly toward the arena. There’s a buzz of anticipation. Public figures of this stature don’t appear in Denver every week. The arena is filled
with eighteen thousand people, and almost every single one of them is white, clean-cut, and prosperous — though not as prosperous as
they’d like. These people want more. They are salespeople, middle managers, franchisees. In the hallways and corridors where you’d
normally buy hot dogs and Denver Nuggets hats, Peter Lowe’s Success Yearbook is being sold for $19.95, “American Sales Leads on CD-Rom”
is available for $375, and Zig Ziglar is offering “Secrets of Closing the Sale” (a twelve-tape collection) for $120 and “Everything of Zig’s”
(fifty-seven tapes, four books, and eleven videos) for the discount price of $995, thanks to “Special Day of Seminar Pricing.”
Peter Lowe has been staging these large-scal...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08