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record profits the previous year, adding without irony, “As if things weren’t good enough, consumers also dropped all pretense of wanting
healthy food.” An ongoing industry survey had found that public concerns about salt, fat, and food additives were at their lowest level since
1982, when the survey began — one more bit of news to justify the industry’s “current state of bliss.” Another executive, a self-described
“sensory evaluation spet,” emphasized the importance of pleasant smells. He noted that Las Vegas resorts were now experimenting with
“signature scents” in their casinos, hoping the subtle aromas would subconsciously make people gamble more money.
Robert Nugent, the head of Jack in the Box and honorary chairman of the Twenty-sixth Annual Chain Operators Exchange, broke the
cheery mood with an ominous, unsettling speech. He essentially accused critics of the fast food industry of being un-American. “A growing number of groups who represen...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08