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Unformatted text preview: ing behind fast food has become the operating system of
today’s retail economy, wiping out small businesses, obliterating regional differences, and spreading identical stores throughout the country
like a self-replicating code.
America’s main streets and malls now boast the same Pizza Huts and Taco Bells, Gaps and Banana Republics, Starbucks and Jiffy-Lubes,
Foot Lockers, Snip N’ Clips, Sunglass Huts, and Hobbytown USAs. Almost every facet of American life has now been franchised or chained.
From the maternity ward at a Columbia/HCA hospital to an embalming room owned by Service Corporation International — “the world’s
largest provider of death care services,” based in Houston, Texas, which since 1968 has grown to include 3,823 funeral homes, 523
cemeteries, and 198 crematoriums, and which today handles the final remains of one out of every nine Americans — a person can now go
from the cradle to the grave without spending a nickel at an independently owned business.
The key to a successful franchise, according...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08