Unformatted text preview: Dynamics, a manufacturer of nuclear reactors. The company also financed the atomic submarine ride at Disneyland’s Tomorrowland.
The future heralded at Disneyland was one in which every aspect of American life had a corporate sponsor. Walt Disney was the most
beloved children’s entertainer in the country. He had unrivaled access to impressionable young minds — and other corporations, with other
agendas to sell, were eager to come along for the ride. Monsanto built Disneyland’s House of the Future, which was made of plastic. General
Electric backed the Carousel of Progress, which featured an Audio-Animatronic housewife, standing in her futuristic kitchen, singing about “a
great big beautiful tomorrow.” Richfield Oil offered utopian fantasies about cars and a ride aptly named Autopia. “Here you leave Today,”
said the plaque at the entrance to Disneyland, “and enter the world of Yesterday, Tomorrow, and Fantasy.”
At first, Disneyland offered visitors an extraordinary feeling of escape; people had never seen anything like it. The great irony,...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08