This preview shows page 1. Sign up to view the full content.
Unformatted text preview: ngs Independent, a weekly newspaper, obtained a
memorandum sent to school principals by John Bushey, a District 11 administrator. On September 28, 1998, at the start of the new school
year, Bushey warned the principals that beverage sales were falling short of projections and that as a result school revenues might be
affected. Allow students to bring Coke products into the classrooms, he suggested; move Coke machines to places where they would be
accessible to students all day. “Research shows that vendor purchases are closely linked to availability,” Bushey wrote. “Location, location,
location is the key.” If the principals felt uncomfortable allowing kids to drink Coca-Cola during class, he recommended letting them drink
the fruit juices, teas, and bottled waters also sold in the Coke machines. At the end of the memo, John Bushey signed his name and then
identified himself as “the Coke dude.”
Bushey left Colorado Springs in 2000 and moved to Florida. He is now the principal of the high school in Celebration, a planned
community run by The Celebration Company, a subsidiary of Disney. 3/behi...
View Full Document
This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08