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Unformatted text preview: a place unlike
any other. The same forces that are homogenizing other cities have made Las Vegas even more unique.
At the heart of Las Vegas is technology: machinery that cools the air, erupts the volcano, and powers the shimmering lights. Most
important of all is the machinery that makes money for the casinos. While Las Vegas portrays itself as a free-wheeling, entrepreneurial town
where anyone can come and strike it rich, life there is more tightly regulated, controlled, and monitored by hidden cameras than just about
anywhere else in the United States. The city’s principal industry is legally protected against the workings of the free market, and operates
according to strict rules laid down by the state. The Nevada Gaming Control Board determines not only who can own a casino, but who can
enter one. In a town built on gambling, where fortunes were once earned with a roll of the dice, it is remarkable how little is now left to
chance. Until the late 1960s, about three-quarters of a typical casino’s profits came from table games, from poker, blackjack, baccarat,
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08