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Unformatted text preview: court against the world’s largest fast food chain.
Steel had left school at seventeen, Morris at eighteen; and neither could afford a lawyer. McDonald’s, on the other hand, could afford armies
of attorneys and had annual revenues at the time of about $18 billion. Morris and Steel were denied legal aid and forced to defend
themselves in front of a judge, instead of a jury. But with some help from the secretary of the Haldane Society of Sot Lawyers, the pair
turned the “McLibel case” into the longest trial in British history and a public relations disaster for McDonald’s.
The McDonald’s Corporation had never expected the case to reach the courtroom. The burden on the defendants was enormous: Morris
and Steel had to assemble witnesses and official documents to support the broad assertions in the leaflet. The pair proved to be indefatigable
researchers, aided by the McLibel Support Campaign, an international network of activists. By the end of the trial, the court record included
40,000 pages of documents and witness statements, as well as 18,000 pages of transc...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08