Fast Food Nation

Aside from slightly higher transportation costs the

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Unformatted text preview: the “greening” of McDonald’s and a great victory for the environmental movement. The switch from plastic boxes to paper ones did not, however, represent a sudden and profound change in corporate philosophy. It was a response to bad publicity. McDonald’s no longer uses polystyrene boxes in the United States — but it continues to use them overseas, where the environmental harms are no different. Even the anticipation of consumer anger has prompted McDonald’s to demand changes from its suppliers. In the spring of 2000, McDonald’s informed Lamb Weston and the J. R. Simplot Company that it would no longer purchase frozen french fries made from genetically engineered potatoes. As a result, the two large processors told their growers to stop planting genetically engineered potatoes — and sales of Monsanto’s New Leaf, the nation’s only biotech potato, instantly plummeted. McDonald’s had stopped serving genetically engineered potatoes a year earlier in Western Europe, where the issue of “Frankenfoods” had generated enormous publ...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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