Fast Food Nation

At another mcdonalds in bombay an angry crowd smeared

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Unformatted text preview: g industry’s own recommendations. In the United States, mad cow gradually receded from the headlines — until January, 2001. For more than a decade, countries in the European Union had assured the public that BSE had not been detected in their cattle. Which was true, because relatively few of their cattle had been tested for the disease. Once widespread testing began in Europe, the actual scale of the mad cow epidemic started to become clear. Switzerland was the first to begin routine testing; the number of BSE cases there soon doubled. Then Denmark began testing and discovered its first infected animal, followed by new cases in Spain and Germany. After widespread testing began in France, the number of BSE cases there increased fivefold. On January 1, 2001, the European Union launched a program that required BSE testing for all cattle older than 30 months. Intended to calm fears of mad cow, the EU program had the opposite effect, as more and more infected cattle were discovered. On January 1...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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