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Unformatted text preview: on than doing any
other activity except sleeping. During the course of a year, he or she watches more than thirty thousand TV commercials. Even the nation’s
youngest children are watching a great deal of television. About one-quarter of American children between the ages of two and five have a
TV in their room. perfect synergy
ALTHOUGH THE FAST FOOD chains annually spend about $3 billion on television advertising, their marketing efforts directed at children extend far beyond such conventional ads. The McDonald’s Corporation now operates more than eight thousand playgrounds at its restaurants in the
United States. Burger King has more than two thousand. A manufacturer of “playlands” explains why fast food operators build these largely
plastic structures: “Playlands bring in children, who bring in parents, who bring in money.” As American cities and towns spend less money
on children’s recreation, fast food restaurants have become gathering spaces for families with young c...
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- Spring '08