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Unformatted text preview: ector of Entrepreneur magazine (which annually publishes the “Franchise 500: Best Franchises to Start Now!”) gave me a much brighter
view of the industry. Peter Lowe took time from his hectic schedule to discuss success. In addition to Dave Feamster, I interviewed a number
of other fast food franchisees who shall remain unnamed. I am grateful to Feamster not only for giving me free rein at his restaurant, but also
for allowing me to spend an evening delivering Little Caesars pizzas in Pueblo.
94 “Instead of the company paying the salesmen”: Luxenberg, Roadside Empires, p. 13.
95 often earned more money than the company’s founder: See Emerson, Economics of Fast Food, p. 59; Love, Behind the Arches, pp. 171–
“common sense”: Kroc, Grinding It Out, p. 111.
“any unusual aptitude or intellect”: Ibid., p. 111.
96 “We are not basically in the food business”: Quoted in Love, Behind the Arches, p. 199. See also Kroc, Grinding It Out, p. 109.
more than $180 million a year: By 1998, the year of Richard McDonald’s death,...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08