Unformatted text preview: lity to keep prohibited feed away from cattle prompted the McDonald’s Corporation to take
action. The company’s sales in Europe had already fallen by 10 per-cent, and American publicity about mad cow was raising doubts about
the wisdom of eating any hamburgers, let alone Big Macs. Officials from the FDA and the USDA, as well as representatives from the leading
meatpacking and rendering companies, were quietly invited to discuss the feed issue at McDonald’s corporate headquarters in Oak Brook,
Illinois. On March 13, the McDonald’s Corporation announced that its ground beef suppliers would be required to supply documentation
showing that FDA feed rules were being strictly followed — or McDonald’s would no longer buy their beef.
IBP, Excel, and ConAgra immediately agreed to follow McDonald’s directive, vowing that no cattle would be purchased without proper
certification. Every rancher and feedlot would have to supply signed affidavits promising that banned feeds had never been given to their
cattle. The American Meat Institute, which...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08