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Unformatted text preview: er we had time off and
went out on the town to chase girls, he stayed in camp drawing pictures.”
Whatever feelings existed between the two men, Walt Disney proved in many respects to be a role model for Ray Kroc. Disney’s success
had come much more quickly. At the age of twenty-one he’d left the Midwest and opened his own movie studio in Los Angeles. He was
famous before turning thirty. In The Magic Kingdom (1997) Steven Watts describes Walt Disney’s efforts to apply the techniques of mass
production to Hollywood moviemaking. He greatly admired Henry Ford and introduced an assembly line and a rigorous division of labor at
the Disney Studio, which was soon depicted as a “fun factory.” Instead of drawing entire scenes, artists were given narrowly defined tasks,
meticulously sketching and inking Disney characters while supervisors watched them and timed how long it took them to complete each cel.
During the 1930s the production system at the studio was organized to function like that of an automobile plant. “Hundreds of young people
were being trained and fitted,” Disney explained, “into a machine for the manufacture of entertainment.”
The working conditions at Disney...
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- Spring '08