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Unformatted text preview: hains to form marketing alliances not just with toy companies, but with sports
leagues and Hollywood studios. McDonald’s has staged promotions with the National Basketball Association and the Olympics. Pizza Hut,
Taco Bell, and KFC signed a three-year deal with the NCAA. Wendy’s has linked with the National Hockey League. Burger King and
Nickelodeon, Denny’s and Major League Baseball, McDonald’s and the Fox Kids Network have all formed partnerships that mix
advertisements for fast food with children’s entertainment. Burger King has sold chicken nuggets shaped like Teletubbies. McDonald’s now
has its own line of children’s videos starring Ronald McDonald. The Wacky Adventures of Ronald McDonald is being produced by KlaskyCsupo, the company that makes Rugrats and The Simpsons. The videos feature the McDonaldland characters and sell for $3.49. “We see this
as a great opportunity,” a McDonald’s executive said in a press release, “to create a more meaningful relationship between Ronald and kids.”
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08