Fast Food Nation

Cara degette the news editor of the colorado springs

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Unformatted text preview: 2000 school year; Pizza Hut recently expanded the program to include a million preschoolers. Lifetime Learning Systems is the nation’s largest marketer and producer of corporate-sponsored teaching aids. The group claims that its publications are used by more than 60 million students every year. “Now you can enter the classroom through custom-made learning materials created with your specific marketing objectives in mind,” Lifetime Learning said in one of its pitches to corporate sponsors. “Through these materials, your product or point of view becomes the focus of discussions in the classroom,” it said in another, “… the centerpiece in a dynamic process that generates long-term awareness and lasting attitudinal change.” The tax cuts that are hampering America’s schools have proved to be a marketing bonanza for companies like Exxon, Pizza Hut, and McDonald’s. The money that these corporations spend on their “educational” materials is fully tax-deductible. The fast food cha...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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