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Unformatted text preview: atic founder, an outlook that still
pervades the chain. John F. Love’s McDonald’s: Behind the Arches (New York: Bantam Books, 1995) is an authorized corporate history, but
an unusual one — fascinating, thoughtful, sometimes critical, and extremely well researched. Big Mac: The Unauthorized Story of McDonald’s
(New York: E. P. Dutton, 1976), by Max Boas and Steve Chain, looks behind the McDonald’s PR machine and finds a company whose
behavior is frequently cynical and manipulative. John Vidal’s McLibel: Burger Culture on Trial (New York: New Press, 1997) uses a narrative
of the McLibel case to provide an indictment of McDonald’s and globalization. George Ritzer’s The McDonaldization of Society: An
Investigation into the Changing Character of Contemporary Social Life (Thousand Oaks, Calif.: Pine Ridge Press, 1996) applies the theories of
Max Weber to contemporary America, tracing the wide-ranging effects of McDonald’s zeal for efficiency and uniformity. McDonaldization
Revisited: Critical Essays on Consum...
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- Spring '08