Unformatted text preview: to have turned the company around, raising the value of its stock. In July of 1997, CKE
purchased Hardee’s for $327 million, thereby becoming the fourth-largest hamburger chain in the United States, joining McDonald’s, Burger
King, and Wendy’s at the top. And signs bearing the Carl’s Jr. smiling little star started going up across the United States.
Carl seemed amazed by his own life story as he told it. He’d been married to Margaret for sixty years. He’d lived in the same Anaheim
house for almost fifty years. He had twenty granddaughters and twenty grandsons. For a man of eighty, he had an impressive memory,
quickly rattling off names, dates, and addresses from half a century ago. He exuded the genial optimism and good humor of his old friend
Ronald Reagan. “My whole philosophy is — never give up,” Carl told me. “The word ‘can’t’ should not exist… Have a great attitude… Watch
the pennies and the dollars will take care of themselves… Life is beautiful, life is fantastic, and that is how I feel abou...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08