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Unformatted text preview: ws. As of this writing, the McLibel case is
entering its eleventh year. After intimidating British critics for years, the McDonald’s Corporation picked on the wrong two people. back at the ranch
WHEN THE FIRST McDonald’s opened in East Germany, in December of 1990, the company was unsure how American food would be received there. On opening day the McDonald’s in Plauen served potato dumplings, a Vogtland favorite, along with hamburgers and fries. Today
hundreds of McDonald’s restaurants dot the landscape of eastern Germany. In town after town, statues of Lenin have come down and statues
of Ronald McDonald have gone up. One of the largest is in Bitterfeld, where a three-story-high, illuminated Ronald can be seen from the
autobahn for miles.
During my first visit to Plauen, in October of 1998, McDonald’s was the only business open in the central market square. It was
Reunification Day, a national holiday, and everything else was closed, the small shops selling used clothing and furniture, the pseudo-Irish
pub on one corner, the pizzeria on a...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08