Fast Food Nation

Dozens of companies manufacture flavors in the

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Unformatted text preview: o farmers left in Idaho — few enough to fit in a high school auditorium. About half of them belong to the PGI, but the organization needs at least three-quarters of them as members to gain real bargaining power. The “joint ventures” now being offered by processing companies provide farmers with the potato seed and financing for their crop, an arrangement that should dispel any lingering illusions about their independence. “If potato farmers don’t band together,” Bert Moulton warns, “they’ll wind up sharecroppers.” THE PRODUCTION OF The behavior of Idaho’s potato growers often betrays a type of faulty reasoning described in most college-level economics textbooks. “The fallacy of composition” is a logical error — a mistaken belief that what seems good for an individual will still be good when others do the same thing. For example, someone who stands at a crowded concert may get a better view of the stage. But if everyone at the concert stands up, nobody’s view is improved. Since the end of World War II, farmers in the United States have been persuaded to adopt one new t...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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