This preview shows page 1. Sign up to view the full content.
Unformatted text preview: you are… in the family car.” The city of Anaheim started to recruit defense contractors, eventually persuading
Northrop, Boeing, and North American Aviation to build factories there. Anaheim soon became the fastest-growing city in the nation’s fastestgrowing state. Carl’s Drive-In Barbeque thrived, and Carl thought its future was secure. And then he heard about a restaurant in the “Inland
Empire,” sixty miles east of Los Angeles, that was selling high-quality hamburgers for 15 cents each — 20 cents less than what Carl charged.
He drove to E Street in San Bernardino and saw the shape of things to come. Dozens of people were standing in line to buy bags of
“McDonald’s Famous Hamburgers.”
BY THE END OF Richard and Maurice McDonald had left New Hampshire for southern California at the start of the Depression, hoping to find jobs in
Hollywood. They worked as set builders on the Columbia Film Studios back lot, saved their money, and bought a movie theater in Glendale.
View Full Document
This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08