Unformatted text preview: times larger than what McDonald’s offered a generation ago. Super Size Fries
have 610 calories and 29 grams of fat. At Carl’s Jr. restaurants, an order of CrissCut Fries and a Double Western Bacon Cheeseburger boasts
73 grams of fat — more fat than ten of the chain’s milk shakes.
A number of attempts to introduce healthy dishes (such as the McLean Deluxe, a hamburger partly composed of seaweed) have proven
unsuccessful. A taste for fat developed in childhood is difficult to lose as an adult. At the moment, the fast food industry is heavily promoting
menu items that contain bacon. “Consumers savor the flavor while operators embrace [the] profit margin,” Advertising Age noted. A decade
ago, restaurants sold about 20 percent of the bacon consumed in the United States; now they sell about 70 percent. “Make It Bacon” is one of
the new slogans at McDonald’s. With the exception of Subway (which promotes healthier food), the major chains have apparently decided
that it’s much easier and much more profitable to increase the size an...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08