Fast Food Nation

Evidence submitted during the mclibel trial disclosed

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Unformatted text preview: on ads during children’s programming have been imposed in Greece, Norway, Denmark, Austria and the Netherlands. The eating habits of American kids are widely considered a good example of what other countries must avoid. American children now get about one-quarter of their total vegetable servings in the form of potato chips or french fries. A survey of children’s advertising in the European Union (EU) found that 95 percent of the food ads there encouraged kids to eat foods high in sugar, salt, and fat. The company running the most ads aimed at children was McDonalds. mclibel “RESIST AMERICA BEGINNING with Cola,” said a banner at Beijing University in May of 1999. “Attack McDonald’s, Storm KFC.” The U.S. Air Force had just bombed the Chinese Embassy in Belgrade, Yugoslavia, and anti-American demonstrations were erupting throughout China. At least a dozen McDonald’s and four Kentucky Fried Chicken restaurants were damaged by Chinese protesters. For some reason, no Pizza Huts were harmed. “Maybe they think it’s Italian,” said a Pizza Hut spokesman in...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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