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Unformatted text preview: of workers,
ranchers, and farmers.
McDonald’s has already shown a willingness to act quickly when confronted with consumer protests. In the late 1960s, African-American
groups attacked the McDonald’s Corporation for opening restaurants in minority neighborhoods without giving minority businessmen the
opportunity to become franchisees. The company responded by actively recruiting African-American franchisees, a move that defused
tensions and helped McDonald’s penetrate urban markets. A decade ago, environmentalists criticized the chain for the amount of polystyrene
waste it generated. At the time, McDonald’s served hamburgers in little plastic boxes that were briefly used and then discarded, making it one
of the nation’s largest purchasers of polystyrene. In order to counter the criticism, McDonald’s formed an unusual alliance with the
Environmental Defense Fund in August of 1990 and later announced that the chain’s hamburgers would no longer be served in polystyrene
boxes. The decision was portrayed in the media as...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08