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Unformatted text preview: s American as a small, rectangular, hand-held, frozen, and reheated apple pie.
This is a book about fast food, the values it embodies, and the world it has made. Fast food has proven to be a revolutionary force in
American life; I am interested in it both as a commodity and as a metaphor. What people eat (or don’t eat) has always been determined by a
complex interplay of social, economic, and technological forces. The early Roman Republic was fed by its citizen-farmers; the Roman Empire,
by its slaves. A nation’s diet can be more revealing than its art or literature. On any given day in the United States about one-quarter of the
adult population visits a fast food restaurant. During a relatively brief period of time, the fast food industry has helped to transform not only
the American diet, but also our landscape, economy, workforce, and popular culture. Fast food and its consequences have become
inescapable, regardless of whether you eat it twice a day, try to avoid it, or have never taken a single bite.
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08