Fast Food Nation

For the men in the study embracing an american way of

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Unformatted text preview: nce at the Mirage was far more important to this crowd than anything he said. The meaning hit me as I looked around at all the fast food executives, the sea of pinstriped suits and silk ties. In ancient Rome, the leaders of conquered nations were put on display at the Circus. The symbolism was unmistakable; the submission to Rome, complete. Gorbachev’s appearance at the Mirage seemed an Americanized version of that custom, a public opportunity for the victors to gloat — though it would have been even more fitting if the fast food convention had been down the road at Caesars Palace. As a Soviet leader, Mikhail Gorbachev never learned when to leave the stage, a flaw that led to his humiliating defeat in the election of 1996. He made the same mistake in Las Vegas; people got up and left the Grand Ballroom while he was still speaking. “Margaret Thatcher was a lot better,” I heard one executive say to another as they headed for the door. Thatcher had addressed the previous year’s Chain Operators Exchange. The day after Gorbachev’s speech at the Mirage, Bob Dylan performed at the grand opening of th...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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