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Unformatted text preview: ins run ads on Channel One, the commercial television network whose programming is now shown in classrooms, almost
every school day, to eight million of the nation’s middle, junior, and high school students — a teen audience fifty times larger than that of
MTV. The fast food chains place ads with Star Broadcasting, a Minnesota company that pipes Top 40 radio into school hallways, lounges,
and cafeterias. And the chains now promote their food by selling school lunches, accepting a lower profit margin in order to create brand
loyalty. At least twenty school districts in the United States have their own Subway franchises; an additional fifteen hundred districts have
Subway delivery contracts; and nine operate Subway sandwich carts. Taco Bell products are sold in about forty-five hundred school cafeterias.
Pizza Hut, Domino’s, and McDonald’s are now selling food in the nation’s schools. The American School Food Service Association estimates
that about 30 percent of the public high schools in the United States offe...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08