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Unformatted text preview: ew the animated classics that bore his name. Ray Kroc’s attempts to add new dishes to McDonald’s menu — such as Kolacky, a
Bohemian pastry, and the Hulaburger, a sandwich featuring grilled pineapple and cheese — were unsuccessful. Both men, however, knew
how to find and motivate the right talent. While Disney was much more famous and achieved success sooner, Kroc may have been more
influential. His company inspired more imitators, wielded more power over the American economy — and spawned a mascot even more
famous than Mickey Mouse.
Despite all their success as businessmen and entrepreneurs, as cultural figures and advocates for a particular brand of Americanism,
perhaps the most significant achievement of these two men lay elsewhere. Walt Disney and Ray Kroc were masterful salesmen. They
perfected the art of selling things to children. And their success led many others to aim marketing efforts at kids, turning America’s youngest
consumers into a demographic group that is now avidly studied, analyzed, and targeted by the world’s la...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08