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Unformatted text preview: to the film’s release. Snow White toys,
books, clothes, snacks, and records were already for sale when the film opened. Disney later used television to achieve a degree of synergy
beyond anything that anyone had previously dared. His first television broadcast, One Hour in Wonderland (1950), culminated in a
promotion for the upcoming Disney film Alice in Wonderland. His first television series, Disneyland (1954), provided weekly updates on the
construction work at his theme park. ABC, which broadcast the show, owned a large financial stake in the Anaheim venture. Disneyland’s
other major investor, Western Printing and Lithography, printed Disney books such as The Walt Disney Story of Our Friend the Atom. In the
guise of televised entertainment, episodes of Disneyland were often thinly disguised infomercials, promoting films, books, toys, an
amusement park — and, most of all, Disney himself, the living, breathing incarnation of a brand, the man who neatly tied all the other
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08