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Unformatted text preview: rings and Pueblo, has emerged as perhaps the nation’s foremost negotiator of ad contracts for
schools. Dan DeRose began his career as the founder of the Minor League Football System, serving in the late 1980s as both a team owner
and a player. In 1991, he became athletic director at the University of Southern Colorado in Pueblo. During his first year, he raised $250,000
from corporate sponsors for the school’s teams. Before long he was raising millions of dollars to build campus sports facilities. He was good
at getting money out of big corporations, and formed DD Marketing to use this skill on behalf of schools and nonprofits. Beverage companies
and athletic shoe companies had long supported college sports programs, and during the 1980s began to put up the money for new high
school scoreboards. Dan DeRose saw marketing opportunities that were still untapped. After negotiating his first Colorado Springs package
deal in 1996, he went to work for the Grapevine-Colleyville School District in Texas. The district would never have sought advertising, its
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08