Fast Food Nation

His feedlot business greatly expanded after world war

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Unformatted text preview: of the beliefs that go with it. The code of the rancher could hardly be more out of step with America’s current state of mind. In Silicon Valley, entrepreneurs and venture capitalists regard failure as just a first step toward success. After three failed Internet start-ups, there’s still a chance that the fourth one will succeed. What’s being sold ultimately matters less than how well it sells. In ranching, a failure is much more likely to be final. The land that has been lost is not just a commodity. It has meaning that cannot be measured in dollars and cents. It is a tangible connection with the past, something that was meant to be handed down to children and never sold. As Osha Gray Davidson observes in his book Broken Heartland (1996), “To fail several generations of relatives… to see yourself as the one weak link in a strong chain… is a terrible, and for some, an unbearable burden.” When Hank was eight years old, he was the subject of a children’s book. It combined text with photographs and told the story of a boy’s first roundup. Young Hank wears blue jeans and a black hat in the book, rides...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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