This preview shows page 1. Sign up to view the full content.
Unformatted text preview: of the beliefs that go with it. The code of the
rancher could hardly be more out of step with America’s current state of mind. In Silicon Valley, entrepreneurs and venture capitalists regard
failure as just a first step toward success. After three failed Internet start-ups, there’s still a chance that the fourth one will succeed. What’s
being sold ultimately matters less than how well it sells. In ranching, a failure is much more likely to be final. The land that has been lost is
not just a commodity. It has meaning that cannot be measured in dollars and cents. It is a tangible connection with the past, something that
was meant to be handed down to children and never sold. As Osha Gray Davidson observes in his book Broken Heartland (1996), “To fail
several generations of relatives… to see yourself as the one weak link in a strong chain… is a terrible, and for some, an unbearable burden.”
When Hank was eight years old, he was the subject of a children’s book. It combined text with photographs and told the story of a boy’s
first roundup. Young Hank wears blue jeans and a black hat in the book, rides...
View Full Document
This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08