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Unformatted text preview: ; Marketing, Fall 1997
one-quarter of American children: Cited in Lisa Jennings, “Baby, Hand Me the Remote,” Scripps Howard News Service, October 13, 1999.
47 annually spend about $3 billion on television: Interview with Lynn Fava, Competitive Media Reporting.
47 now operates more than eight thousand playgrounds… Burger King has more than two thousand: Cited in “Fast Food and Playgrounds: A
Natural Combination,” promotional material, Playlandservices, Inc.
“Playlands bring in children”: Ibid.
about 90 percent of American children: Cited in Rod Taylor, “The Beanie Factor,” Brandweek, June 16, 1997.
“But when it gets down to brass tacks”: Sam Bradley and Betsey Spethmann, “Subway’s Kid Pack: The Ties That Sell,” Brandweek,
October 10, 1994.
According to a publication called Tomart’s: Meredith Williams, Tomart’s Price Guide to McDonald’s Happy Meal Collectibles (Dayton,
Ohio: Tomart Publications, 1995).
one of the most successful promotions: The story of McDonald’s Teenie Beanie Baby promotion can be found in Taylor, “The Beanie
48 “We see this as a great opportunity”: Quoted in “McDo...
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