Unformatted text preview: could make five milk shakes at once. He wondered
why the McDonald brothers needed eight of the machines. Kroc had visited a lot of restaurant kitchens, out on the road, demonstrating the
Multimixer — and had never seen anything like the Mc-Donald’s Speedee Service System. “When I saw it,” he later wrote, “I felt like some
latter-day Newton who’d just had an Idaho potato caromed off his skull.” He looked at the restaurant “through the eyes of a salesman” and
envisioned putting a McDonald’s at busy intersections all across the land.
Richard and “Mac” McDonald were less ambitious. They were clearing $100,000 a year in profits from the restaurant, a huge sum in those
days. They already owned a big house and three Cadillacs. They didn’t like to travel. They’d recently refused an offer from the Carnation
Milk Company, which thought that opening more McDonald’s would increase the sales of milk shakes. Nevertheless, Kroc convinced the
brothers to sell him the right to franchise McDonald’s nationwide. The two could stay at home, while Kroc traveled the country, making them
even richer. A deal was signed. Years later Richard McDonald described his first memory of Kroc, a mo...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08