Unformatted text preview: h schools,
elementary schools, and universities, on cruise ships, trains, and airplanes, at K-Marts, Wal-Marts, gas stations, and even at hospital cafeterias.
In 1970, Americans spent about $6 billion on fast food; in 2001, they spent more than $110 billion. Americans now spend more money on
fast food than on higher education, personal computers, computer software, or new cars. They spend more on fast food than on movies,
books, magazines, newspapers, videos, and recorded music — combined.
Pull open the glass door, feel the rush of cool air, walk in, get on line, study the backlit color photographs above the counter, place your
order, hand over a few dollars, watch teenagers in uniforms pushing various buttons, and moments later take hold of a plastic tray full of
food wrapped in colored paper and cardboard. The whole experience of buying fast food has become so routine, so thoroughly
unexceptional and mundane, that it is now taken for granted, like brushing your teeth or stopping for a red light. It has become a social
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08