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Unformatted text preview: ypical, but have worked hard to change how American beef is produced. Their philosophy of cattle ranching is based upon a
simple tenet: “Nature is smart as hell.”
Dale Lasater’s iconoclasm seems bred in the bone. One of his grandfathers headed a Texas cattleman’s association during the early 1900s
and led the fight against the Beef Trust, testifying before Congress and calling for strict enforcement of the antitrust laws. In retaliation, the
Beef Trust refused for years to buy Lasater cattle. Dale Lasater’s father, Tom, dropped out of Princeton after the Wall Street crash of 1929 to
become a full-time rancher. Hard times forced him to seek ways of raising cattle inexpensively. He decided to let nature do most of the work.
He bred cattle to be gentle, fertile, and strong, not caring in the least how they looked. He combined Herefords, Shorthorns, and Brahmans to
make a whole new breed, only the second new breed of cattle registered in the United States. And he gave the breed an appropriately
American name: the Beefmaster. In 1948, Tom Lasater moved his fami...
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- Spring '08