Fast Food Nation

In the long run the type of financing used to grow a

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: of his country club, Kroc decided to recruit people who would operate their own restaurants, instead of wealthy businessmen who viewed McDonald’s as just another investment. Like other charismatic leaders of new faiths, Kroc asked people to give up their former lives and devote themselves fully to McDonald’s. To test the commitment of prospective franchisees, he frequently offered them a restaurant far from their homes and forbade them from engaging in other businesses. New franchisees had to start their lives anew with just one McDonald’s restaurant. Those who contradicted or ignored Kroc’s directives would never get the chance to obtain a second McDonald’s. Although Kroc could be dictatorial, he also listened carefully to his franchisees’ ideas and complaints. Ronald McDonald, the Big Mac, the Egg McMuffin, and the Filet-O-Fish sandwich were all developed by local franchisees. Kroc was an inspiring, paternalistic figure who looked for people with “common sense,” “guts and staying power,” and “a love...
View Full Document

Ask a homework question - tutors are online