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Unformatted text preview: of his country club, Kroc decided to recruit people who would operate their own
restaurants, instead of wealthy businessmen who viewed McDonald’s as just another investment. Like other charismatic leaders of new faiths,
Kroc asked people to give up their former lives and devote themselves fully to McDonald’s. To test the commitment of prospective
franchisees, he frequently offered them a restaurant far from their homes and forbade them from engaging in other businesses. New
franchisees had to start their lives anew with just one McDonald’s restaurant. Those who contradicted or ignored Kroc’s directives would
never get the chance to obtain a second McDonald’s. Although Kroc could be dictatorial, he also listened carefully to his franchisees’ ideas and
complaints. Ronald McDonald, the Big Mac, the Egg McMuffin, and the Filet-O-Fish sandwich were all developed by local franchisees. Kroc
was an inspiring, paternalistic figure who looked for people with “common sense,” “guts and staying power,” and “a love...
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- Spring '08