Fast Food Nation

It costs about 1500 an acre to grow potatoes in

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Unformatted text preview: -nine pounds of fresh potatoes every year — and more than thirty pounds of frozen french fries. Ninety percent of those fries are purchased at fast food restaurants. Indeed, french fries have become the most widely sold foodservice item in the United States. J. R. Simplot, an eighth-grade dropout, is now one of the richest men in the United States. His privately held company grows and processes corn, peas, broccoli, avocados, and carrots, as well as potatoes; feeds and processes cattle; manufactures and distributes fertilizer; mines phosphate and silica; produces oil, ethanol, and natural gas. In 1980, Simplot provided $1 million in start-up funds to a couple of engineers working in the basement of a dentist’s office in Boise, Idaho. Twenty years later, his investment in Micron Technology — a manufacturer of computer memory chips and the largest private employer in Idaho — was worth about $1.5 billion. Simplot is also one of the nation’s biggest landowners. “I’ve been a land hog all my life,” Simplot told me, laughing. While still in his teen...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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