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Unformatted text preview: of these cross-promotions have strengthened the ties between Hollywood and the fast food industry. In the past few years, the major
studios have started to recruit fast food executives. Susan Frank, a former director of national marketing for McDonald’s, later became a
marketing executive at the Fox Kids Network. She now runs a new family-oriented cable network jointly owned by Hallmark Entertainment
and the Jim Henson Company, creator of the Muppets. Ken Snelgrove, who for many years worked as a marketer for Burger King and
McDonald’s, now works at MGM. Brad Ball, a former senior vice president of marketing at McDonald’s, is now the head of marketing for
Warner Brothers. Not long after being hired, Ball told the Hollywood Reporter that there was little difference between selling films and
selling hamburgers. John Cywinski, the former head of marketing at Burger King, became the head of marketing for Walt Disney’s film
division in 1996, then left the job to work for McDonald’s. Forty years after Bozo’...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08