Fast Food Nation

Jacobson and sarah fritscher the completely revised

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Unformatted text preview: t W. Emerson, “Franchise Terminations: Legal Rights and Practical Effects When Franchisees Claim the Franchisor Discriminates,” American Business Law Journal, June 22, 1998. The Franchise Opportunities Guide, published annually by the International Franchise Association, gives a rosy view of “the success story of the 1990s.” The Franchise Fraud: How to Protect Yourself Before and After You Invest (New York: John Wiley & Sons, 1994), by Robert L. Purvin, Jr., regards the promises of franchisors with more suspicion. Mr. Purvin — an attorney who serves as chairman of the board of trustees of the American Association of Franchisees and Dealers — helped to ensure the accuracy of my legal analysis. Susan Kezios, president of the American Franchisee Association, spoke with me at length about the legislative reforms being sought by her organization. Richard Adams, the president of Consortium Members, Inc., an alliance of disgruntled McDonald’s franchisees, described some of the franchising practices of the world’s largest fast food chain. Rieva Lesonsky, the editorial dir...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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